What is a Landing Page?
The first question that comes to mind when talking about landing pages is.. “what is a landing page?” Well, a landing page is basically a website page that allows you to capture a visitor’s information through a lead form. A well put together landing page has the following credentials: targets a particular stream of audience, limits navigation, delivers value, enables sharing, and finally keeps it short. By applying all of these methods into your landing page, you will increase the traffic onto your site!
Why are Landing Pages Critical?
Too many companies send their advertising, email, or social media traffic to their homepage. This is a huge missed opportunity. When you know a stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using a targeted landing page. Numerous studies have shown that the average person has an 8-second attention span nowadays. That’s why it is becoming more and more important for businesses to have customized solutions to capture and engage consumers quickly, especially when it comes to the online world. Attracting more visitors to your business requires you to customize your offers in order to meet the unique needs of your target audience and that’s exactly where a landing page comes in.
Types of Landing Pages
There are different kinds of landing pages, used for different purposes. Some are more focused on generating leads while others aim to outright sell the product or service.
- Lead capture page
- Squeeze page
- Click-through page
- Pitch page
- Sales page
Lead Capture Page
A lead capture page is used to gather potential leads (visitors interested in the product or service). This type of landing page usually contains a contact form that visitors are meant to fill out with their name, email address, and/or other information.
This page is a more aggressive type of landing page used to gather contact information from visitors. Squeeze pages don’t allow visitors to proceed further into the website if they don’t enter their email address.
The common click-through page contains information that aims to inform the visitor about the offer and encourages them to click through further to reach that specific product or service via a call-to-action (CTA) button.
These pages are specifically created to promote the product, rather than generate leads. This type of landing page is straightforward, listing the benefits of the product or service using bullet points to quickly capture the visitor’s attention.
Sales pages represent a standalone page that intends to sell a product or a service. This type of landing page is meant to be very persuasive, encouraging visitors to make their purchase right away.