40% of people abandon a page that takes longer than 3 seconds to load. Making sure your website loads fast is key to obtaining and holding onto clients. Page loading time is obviously an important part of any website’s user experience. Many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add to our websites. Additionally, page loading time is becoming a more important factor when it comes to search engine rankings. If you want to get the most out of your website, you better make sure it is fast and reliable. There are hundreds of ways to make your website faster. On WordPress, it is extremely easy to bring that loading time down! You can simply add plugins that do the work for you! 2 simple yet very effective plugins are; Smush and W3 Total Cache. These will optimize your pictures as well as remove any cached information to load the page as quickly as possible. Having a fast website is more important than most people think! It can be the deciding factor in whether or not the website succeeds or fails.