What Is AMP?

First of all, what is AMP; AMP stands for Accelerated Mobile Page. AMP is used for website builders to improve the websites speed, content, and makes it easier to read on mobile. If a web developer wants to produce the most productive and efficient website, then they will most certainly use AMP. If your website loads faster and looks sharper on mobile you will attract more business and accumulate more traffic.

How does AMP Work

AMP does a lot of back work to your website. It adds HTML and has strict rules for the HTML tags you can use. To ensure fast page load, certain HTML elements like forms are not allowed on AMP. AMP framework also requires that you use a streamlined version of CSS. AMP restricts the use of any Javascript as well. The only exception is for AMP scripts, which are optimized with page load acceleration in mind. Lastly AMP uses a cache system known as CDN (proxy-based content delivery network ) which is a critical component of its platform to improve speed.

Drawbacks of Using AMP

AMP may improve your speed and boost traffic to your website, but it may not always be the best option. It does come with a cost. Since AMP is like a basic HTML editor you may not be able to provide the best experience to your customers with your website; this includes moving maps, rotating images, and more.. It also is an effortless tool that makes life easier which is why some developers do not use it and wish to have full control over a website. To get the best out of AMP you must know what you are doing and have a thoughtful approach to the tool. Since AMP cache content without making a request to your server, you may not be able to rely on your server request 100% of the time.

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